Welcome to The Hub, presented by The Advertist – the UK’s first independent resource for agency new business

The Hub is a free resource for all professionals working in the area of new business generation and development. Here you will find highlights of content generated for subscribers to The Advertist – the UK’s first independent resource for agency new business.

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The Fuel Podcast – THE HOWARD GOSSAGE SHOW: STEVE HARRISON & DAVE DYE

Howard Gossage – often dubbed the “Socrates of San Francisco,” revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives – Steve Harrsion and Dave Dye, to write – no, craft – a book documenting some of the most captivating and exemplary pieces of Gossage’s short but […]

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Unlocking the Secrets of Sales and Marketing: Keith Smith's Interview with Influencer May King Tsang

Our MD Keith Smith filled the hot seat for an interview with influencer May King Tsang for her FOMO live broadcast recently. Here’s a video catch up of the show. In it, they discuss Keith’s background and how The Advertist came into…
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THE FUEL PODCAST - MARK DENTON: THE NEW BOY

We need a hero. We need someone Pleasingly Reserved and Artfully Modest. Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world Yet he still…
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KEITH SMITH: THE RETURN ON INFLUENCE

Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there’s so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence. We trust…
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Imagivation

What role does faith and belief play in company development? Keith Smith writes about his understanding, based on conversations from The Fuel Podcast with guests, sales expert Brad Smith and psychologist Dr Rachel Lawes. The full article explores…
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BRAD SMITH: YOU GOTTA HAVE FAITH

What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit…
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DR. RACHEL LAWES: UNSPOKEN LAWES

In this show, we discuss the unspoken signs of success; in leadership, branding, and work and personal relationships. Semiotics is the study of signs and symbols and their use or interpretation and my guest – Dr Rachel Lawes is a…
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